Ece Ok
Brand strategist and creative director in Istanbul, leading Brand & Creative at Paribu. I build multidisciplinary narratives where strategic rigor meets creativity.
Open to collaborations
Get in touchAbout
Fifteen years of bridging the analytical worlds of finance and technology with the nuanced realms of arts and culture.
I lead multidisciplinary teams and craft global narratives that are as commercially impactful as they are culturally resonant. My career explores the ground where strategy meets creativity.
A Bronze Lion at Cannes early in my career and a collaboration with Oscar‑winning director Yorgos Lanthimos shaped my understanding of visual storytelling and professional discipline.
Alongside my corporate path, I write and teach on ancient healing modalities, meditation and somatic practices. Mindfulness grounds my creative direction and keeps the work human.
I lead with the sharp mind of a strategist and the grounded presence of a practitioner.
15+
Years of craft
20+
Brands & collaborations
3
Industry awards
1
Book written
Selected Work
Work that moves brands forward.
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Paribu Rebranding
A new identity and communication language for the brand's evolving role in global fintech and the art & design ecosystem, spanning Paribu Art, Paribu Pass and Paribu Custody.
2024
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Dilara Fındıkoğlu — International Campaigns
Storytelling, concept development and project management for campaigns photographed by Yorgos Lanthimos and featured in Vogue and AnOther Magazine.
2020
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Miboso Wellbeing
Brand building and content strategy merging traditional healing with modern science, and a book of aphorisms on Yama and Niyama, the foundations of conscious living.
2020
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Türkiye İş Bankası Museum
Concept, content and creative writing for the İş Bankası Museum and the bank's 93rd anniversary communication, at Medina Turgul DDB.
2016
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Letgo — Turkish Market Launch
Creative copywriting and film production that introduced Letgo to the Turkish market with a culturally resonant voice, at Crispin Porter + Bogusky.
2016
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Amnesty International — Frame of Speech
The Frame of Speech campaign for Amnesty International, at Grey İstanbul, won a Bronze Lion at Cannes Lions 2013 and a Cristal Media & Advertising Award.
2013
Experience
From global agencies to building brands of my own.
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01
Head of Brand & Creative — Paribu
I built Paribu's Brand & Creative department and oversee the creative and strategic direction of the brand and its sub‑brands, guiding multidisciplinary teams across each touchpoint.
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02
Independent Creative Consultant — Ece Ok Creative Consultancy
I collaborated with brands and artists on branding, storytelling and content strategies at the intersection of creativity, wellbeing and innovation.
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03
Creative — Medina Turgul DDB
Concept, content and creative writing for Türkiye İş Bankası, including the İş Bankası Museum and anniversary campaigns.
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04
Freelance Creative — Crispin Porter + Bogusky
Creative copywriting and film production for Letgo's Turkish market adaptation.
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05
Marketing & Communication Manager — Zero İstanbul
I led marketing and communication for the Istanbul edition of Zero Magazine, from editorial collaborations to digital content and brand partnerships.
Writing
Notes on craft, consciousness and the spaces in between.
Essays on brand, creativity and mindfulness, published when they are ready.
Let's talk
Something great starts with a conversation.
For collaborations, consultancy or a good conversation, find me here: